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5 April 2026 · 2 min read

OTP: from free content to frictionless lead generation

A few iterations and implementation deep-dives and here it is: OTP. Elegant architecture and a simple UX. Let us always keep in mind that elegance and simplicity are two core principles of UX design thinking.

UX design product design

22 March 2026 · 7 min read

How I Built This Website — not Being a Developer

Can you build a working website without being a developer — relying on AI and your own product understanding? This piece shows that you can, but only if you treat code as delegable and product design thinking as non-negotiable.

product design