About
Paweł Kuligowski

I write about the intersection of content strategy and user experience — two disciplines that, when done well, become indistinguishable from each other.
For the past several years I have helped companies find their voice online, structure information that users actually read, and build content systems that scale without losing humanity.
When I am not writing, I am probably reading something about typography, cognitive psychology, or the history of publishing.
Areas of focus
Content Strategy
Information architecture, content audits, editorial planning and voice development.
UX Writing
Interface copy, microcopy, onboarding flows and error messaging.
Content Design
Bridging the gap between design systems and the words that live inside them.
Editorial
Long-form articles, case studies, white papers and brand storytelling.